Website Launch: Women in the Arts & Media Coalition, Inc.

The New York Website Designer is excited to announce the launch of a new site for WAM Coalition.  The Women in the Arts & Media Coalition, Inc. contacted me for a redesign of their web site and a new logo.
As many of you know, I have a strong background in Theatre and dedicate much of my time to organizations  that promote the involvement of women and girls in the arts. Naturally, this project with the WAM Coalition was close to my heart. I was honored when this highly respected organization contacted me through LinkedIn and asked for my guidance! They wanted the new site and logo to be vibarant, colorful and full of energy. I’m happy to report that their feedback has been full of praise, they are thrilled with the outcome!
About WAM Coalition
Women in the Arts & Media Coalition, Inc.  was organized in 1990, bringing together unions, guilds and professional organizations to work toward the advancement of women in the performing arts and media. The Coalition is a “group of groups” designed to bring together the united strength of our member organizations to address issues of concern to women in theatre, film, music, radio, TV, and all of the arts industries.
Their member organizations include: Actors’ Equity Association (AEA), Dramatists Guild, Inc. (DG), The League of Professional Theatre Women (LPTW), New York Women in Film & Television (NYWIFT), Screen Actors Guild – American Federation of Television and Radio Artsts (SAG – AFTRA), Stage Directors & Choreographers Society (SDC), Writers Guild of America, East (WGAE). Affiliate Member Organizations: WomenArts, The Rehearsal Club, The Women’s Media Center (WMC, Women Make Movies (WMM)and Dancers Over 40, Inc. (DO40)
Home Page
Here you will find a list of many features, old favorites and new additions, scroll down menus at the top of the page (globally available from any page), upcoming events, and their perpetually updated Twitter feed.

Calendar of Events

The Calendar of Events has a month by month calendar of events of their member orgs, links to more information on events, both past and present, and a link to submit events.  Members are encouraged to submit their organizational events of interest so WAM Coalition can list them!

Check out the Calendar …

Member Organization Twitter Feeds
Here’s one of the most exciting new pages, the Twitter Feeds of all of Member Orgs in one place!  If a web visitor is logged in to their Twitter account, they can also retweet and reply from this page. By using the sorting list on the left, visitors can find events and news filtered by each of the member organizations.
Check out the Member Org News page…

Networking and Blogging
As visitors check out the site, they will find places to submit announcements of opportunities for artists, job searches, networking opportunities, social media links and a bulletin board.
Check out the Networking page…

—————————————————————-
The New York Website Designer would like to congratulate WAM Coalition
on the launch of their new site! Best of luck! Enjoy!
Are you looking for a logo, graphic design or website designer?

The New York Website Designer is a freelance web design company conveniently located in the borough of Manhattan in New York City, NY. Andrea Bertola throws herself headfirst into cutting-edge, modern and affordable web designs. Specializing in social media, search engine optimization, graphic design, online marketing, web sites for entrepreneurs, start-ups and other professionals. Under her watch, many of her client’s sites have more than doubled their website hits.

New York Website Designer: Logo Designs

I’ve been so busy with new clients, I haven’t had time to update my blog! 2012 is off to a great start and The New York Website Designer has been thrilled to work with a wide variety of Entrepreneurs, Start-ups and Professionals! Here are some of the logos I’ve designed. Full stories with details on each project coming soon! For now… enjoy a sneak peek!

New social media icon for Desi Dermatology
Logo Design for WAM Coalition
Logo design for DTE Films
Logo design for Tareen Dermatology
Flier design for Barrio 47
Graphic design for a book proposal
Logo design for World’s Best Mentors
—————————————————————-
Are you looking for a logo, graphic design or website designer?

The New York Website Designer is a freelance web design company conveniently located in the borough of Manhattan in New York City, NY. Andrea Bertola throws herself headfirst into cutting-edge, modern and affordable web designs. Specializing in social media, search engine optimization, graphic design, online marketing, web sites for entrepreneurs, start-ups and other professionals. Under her watch, many of her client’s sites have more than doubled their website hits.

Graphic Design for a Best-Selling Author

Graphic Design for a book proposal, for best-selling author Jeffrey Cohn
The New York Website Designer was thrilled to work with Jeffrey Cohn, a best-selling business author and an advisor to high-potential executives and corporate boards. Cohn was recently dubbed by the Wall Street Journal as a leadership advisor to chief executive officers. Cohn’s specialty is helping rising star managers get promoted and become more effective executives.
Cohn has published widely in the areas of leadership development, succession planning and strategic management, including multiple articles in the Harvard Business Review, Economist, CNN, and Business Insider. He is widely quoted in BusinessWeek, The Economist, Fortune, and the Wall Street Journal. Cohn is also a keynote speaker as well as a frequent panelist at top international conferences, including the Global Milken Forum.
Jeffrey asked The New York Website Designer to create a logo for his business, “World’s Best Mentors” as well as a graphic design for his book proposal, “Next Jobs”.

Logo design for World’s Best Mentors

—————————————————————-

Are you looking for a logo, graphic design or website designer?

The New York Website Designer is a freelance web design company conveniently located in the borough of Manhattan in New York City, NY. Andrea Bertola throws herself headfirst into cutting-edge, modern and affordable web designs. Specializing in social media, search engine optimization, graphic design, online marketing, web sites for entrepreneurs, start-ups and other professionals. Under her watch, many of her client’s sites have more than doubled their website hits.

Website for a Pet Care Professional

This past January, Erica Harmon of Sunnyside Pet Care contacted The New York Website Designer. Erica is a licensed veterinary technician and pet care professional. She was looking to have a website built for her pet sitting, dog walking and other pet related services.
Erica left a 5-star review on Yelp. This is what Erica had to say about working with Andrea Bertola, The New York Website Designer:
“Andrea has amazing vision – she is not just excellent at the technical and artful aspects of website design, but is also business savvy and able to help you take a broad, scattered vision into a plausible and effective reality. You get the whole package when you get on board with The New York Website Designer!”
– Erica Harmon
Thanks, Erica. Best of luck with your website!
The New York Website Designer

20 Types of Blog Posts


What kinds of posts should I write to get morelinks and traffic?

It’s a question everyblogger asks themselves. Below you will find 20 different types of blog poststhat seem to work wonders on social media while also generating a lot ofgrassroots in-bound links.
1.    Instructional – Instructional posts tell people how to do something. These tendto be the most popular both in the short term (ie loyal readers love them andwill link up to them) but also in the longer term (ie one of the reasons peoplesearch the web is to find out how todo things and if you can rank highly with your tips post you can have trafficover a length of time).
2.   Informational – Thisis one of the more common blog posttypes where you simply give information on a topic. It could be a definitionpost or a longer explanation of some aspect of the niche that you’re writingon.
3.   Reviews – Another highly searchedfor term on the web is ‘review’ – Clientsconsidering buying a new product head to Google and search for a review on itfirst. Reviews come in all shapes and sizes and on virtually every product orservice you can think of. Give your fair and insightful opinion and ask readersfor their opinion – reviews can be highly powerful posts that have a great longevity.
4.   Lists – One of the easiest waysto write a post is to make a list. Posts with content like ‘The Top Ten ways to….’, ‘7 Reasons why….’ ‘ 5 Favorite ….’, ‘53 mistakesthat bloggers make when….’ are not only easy to write but are usually verypopular with readers and with getting links from other bloggers. If you startwith a brief list (each point as aphrase or sentence) and then develop each one into a paragraph or two you’ll endup with a series of posts that lasts you a few days.
5.   Interviews – Sometimes when you’ve runout of insightful things to say it might be a good idea to let someone else dothe talking in an interview (or a guest post). Thisis a great way to not only give yourreaders a relevant expert’s opinion but to perhaps even learn something aboutthe topic you’re writing yourself. One tip if you’re approaching people for aninterview on your blog – don’t overwhelm them with questions. One of two goodquestions are more likely to get you a response than a long list of poorly thought through ones.
6.   Case Studies – Sometimes these are morelike a review post but with some instructional content isadded to them. There are many opportunities to do case studies in differentniches.
7.   Profiles – Profile posts aresimilar to case studies but focus in on a particular person. Pick aninteresting personality in your niche and do a little research on them topresent to your readers. Point out how they’ve reached the position they are inand write about the characteristicsthat they have that others in your niche might like to develop to besuccessful.
8.    Link Posts – The good old ‘link post’ isa favorite of many bloggers and issimply a matter of finding a quality post on another site or blog and linkingup to it either with an explanation of why you’re linking up, a comment on your take on the topic and/or a quotefrom the post. Of course adding your own comments makes these posts moreoriginal and useful to your readers. The more original content the better butdon’t be afraid to bounce off others in thisway.
9.   ‘Problem’ Posts – Another term that is often searched for in Google in conjunction withproduct names is the word‘problems’. This is similar to a review post (above) but focuses moreupon the negatives of a product or service. Don’t write these pieces just forthe sake of them – but if you find a genuine problem with something problemposts can work for you.
10. Contrasting two options – Life is full of decisions between two or more options. Write a postcontrasting two products, servicesor approaches that outlines the positives and negatives of each choice. In asense these are review posts but are a little wider in focus. People actuallysearch for ‘X Product comparison toY Product’ quite a bit.
11. Rant – get passionate, stiryourself up, say what’s on your mindand tell it like it is. Rants aregreat for starting discussion andcausing a little controversy – they can also be quite fun if you do it in theright spirit. Just be aware that they can also be the beginnings of a flamingcomment thread and often it’s in the heat of the moment when we say things thatwe later regret and that can impact our reputation the most.
12. Inspirational – On the flip side to the angry rant (and not all rants have to beangry) are inspirational and motivational pieces. Tell a story of success orpaint a picture of ‘what could be’. People like to hear good news stories intheir niche as it motivates them to persistwith what they are doing. Find examples of success in your own experience orthat of others and spread the word.
13. Research –Research posts can take a lot of time but they can also be wellworth it if you come up with interesting conclusions that inspire people tolink up to you.
14.Collation Posts – These are a strangecombination of research and link posts. In them you pick a topic that you thinkyour readers will find helpful and then research what others have said aboutit. Once you’ve found their opinion you bring together everyone’s ideas (oftenwith short quotes) and tie them together with a few of your own comments todraw out the common themes that you see.
15. Prediction and Review Posts – We see a lot of these at the end and start of the year wherepeople do their ‘year in review’ posts and look at the year ahead and predictwhat developments might happen in their niche in the coming months.
16. Critique Posts – ‘Attack posts’ havealways been a part of blogging. Some people make a name for themselves verywell by attacking others.
17.  Debate –Debates do well on blogs and can either in an organized fashion betweentwo people, between a blogger and‘all comers’ or even between a blogger and… themselves (try it – argue both forand against a topic in one post – you can end up with a pretty balanced post).
18. Hypothetical Posts – A ‘what if’ or hypothetical post can be quite fun. Pick asomething that ‘could’ happen down the track in your industry and begin tounpack what the implications of it would be. ‘What if….Google and Yahoomerged?’ ‘What if …’
19. Satirical –Well written satire or parody can be incredibly powerful and is brilliant for generating links for your blog.
20. Memes and Projects – write a post that somehow involves your readers and gets them toreplicate it in someway. Start a poll,an award, ask your readers to submita post/link or run a survey or quiz. 
Thisis not an exhaustive list but rather just some of the types of posts thatyou might like to throw into your blog’s mix. Not every one will be suitablefor all blogs or bloggers but using more than one format can definitely add alittle spice and color to a blog. Lastly– another technique is to mix two or more of the above formats together– there are no rules so have a bit of fun with it! Happy Blogging!

Are you ready to start your own blog?

Frequently Asked Questions

Here are some answers to questions that I am frequently asked.
If you have additional questions, please don’t hesitate to contact me. I’ll be sure to get back to you within a few hours!

-Andrea Bertola
The New York Website Designer

………………………………………………………………………………

How do I get my website to show up on the 1st page of Google?

Search Engine Optimization, a/k/a SEO. Many web designers have a background in Graphic Design, not in Internet Marketing. With the New York Website Designer, you get the best of both worlds! Not only does Andrea have a degree in Fine Arts, she is also a Search Engine Optimization Expert.  She can optimize your website to rank higher in search engine results, which means more website visitors for you! In 2010,  was able to bring one client’s website from 300,000 to 1,000,000 hits per month!

How fast can my website be “live” on the web?

After the initial website design consultation, your website can be “live” in as little as 14 days.

How much do you charge?

I offer starting prices as low as $300 for a three page website! I understand that many of my clients are “start-up” companies with limited budgets and I believe everyone is entitled to a high-quality, affordable website. Instead of being paid an hourly fee, which is hard for clients to monitor…my prices are à la carte. You get to pick and choose which elements you would like to include on your site. This puts YOU in control of your website budget.

Can I have access to update my own website?

Absolutely, just make sure you tell me about your needs and I will build the web site on a platform that will allow you to quickly and easily update your site. Anytime. Anywhere.

Can you make website updates for me?

Of course! My extremely affordable website maintenance packages allow you to update your site quickly and easily. I offer two options: you can either pay on a monthly basis or pay on an “as needed” basis.

How accessible are you?

Email me 24/7 and your updates will be live on the website within the next 48 hours. Guaranteed, or the update is free!

Will I get individualized attention?

The thing that makes me stand out from many of the larger companies is the fact that I provide individualized attention to every single one of my clients. You will not get lost in the shuffle.

Will I get a one-of -a-kind website?

I will create a custom website design that best represents YOU and your company’s unique needs. I never use the same template twice. No “cookie cutter” websites here!!! My artistic ability and creative problem solving is ideal for designing modern, eye-catching and effective promotional material.

Where are you located?

Based in borough of Manhattan in New York City, NY, (the business capital of the world), I have my finger on the pulse when it comes to the most current trends in online marketing. That being said, I have clients from all over the country. Modern technology makes it easy for me to work with all clients, giving them a New York Website design, no matter where they are located!

What types of clients do you work with?

My clients are unique and diversified. Clients include: Wall Street executives, lawyers, bloggers, surfers, doctors, artists, photographers, non-profit organizations, therapists, holistic healers, cinematographers, real estate agents, jewelers, actors, musicians, and that’s just the tip of the iceberg!  Creative designs = happy clients! See what past clients have to say about working with THE New York Website Designer. Satisfaction Guaranteed!

Frances McGarry’s website

Just finished this website for Actor/Educator Frances McGarry! Check it out:

The purpose of Frances McGarry’s website has three components: first, to share some of life’s lessons she has learned along the way and how that process evolves each and every day. Second, to perpetuate her mission statement: to insure that the arts remain to be a viable part of the human condition from the family, to the classroom, to the global communities; third, to highlight practical applications that illustrate how the arts, particularly the theater, can truly change the world. “That it can transform a person’s existence with a blink of an eye, a flicker of hope, a message of love.”
Her blog First On Line With Fran will offer opportunities for visitors to join her in discussions on how practitioners are utilizing the arts to make our world a richer, deeper, better place to live. 
Best of luck to Frances! Enjoy your new website.
Are you an actor looking for a nyc website designer?

Websites for Actors

The New York website designer specializes in websites for actors. Think of your website as your online portfolio, or a giant business card. Backstage.com did an article on websites for actors and they noted, “Thanks to the Internet, a headshot and résumé don’t have to be an actor’s sole calling card anymore. A website can help you raise your visibility and spotlight your talent. And just as a quality headshot and résumé can brand you an astute pro, so can a top-notch website. But the opposite is also true: A confusing or inferior site can frustrate casting directors.”
So make sure you hire someone that knows the industry! Luckily for you, Andrea Bertola has two loves in her life: website design AND theater. With Andrea you get a top-notch website designer that has also been on BOTH sides of the casting table. 

RATES
Having been a “starving artist” myself, I understand that money is always tight…here is a way to get an affordable website. I’ll work within YOUR budget! Instead of being paid an hourly fee, which is hard for clients to monitor…my prices are à la carte. You get to pick and choose which elements you would like to include on your site. This puts YOU in control of your website budget. 

Contact Andrea with questions!

  • NYC based website designer (knowledgeable with the newest/hottest website trends)
  • Easily accessible, call me anytime with web site updates!
  • Artistic eye, creative/innovative design. Satisfaction guaranteed!
  • Quick turn around: Your web site can be online – complete in 2 weeks!

Check out some websites for actors

 Frances McGarry, Official Web Site
Actress, Educator, Voice-over Artist

 Steven Shaw, Official Website
Actor & Director

 Laura Parker, Official Website
Professional Opera Singer

Ready to get started? Fill out this form to get a free website design quote.

SEO Specialist in NYC



How do I get my site to show up on Google?

Search engine optimization, better known by its acronym SEO, is the use of various Internet marketing methods to increase your website’s page rankings on popular search engines like Google, Yahoo! and Bing.
Many website designers have a background in Graphic Design, not in Internet Marketing. With The New York Website Designer you get the best of both worlds! Not only do I have a degree in Fine Arts, I am also a Search Engine Optimization (SEO) Expert. I can optimize your website to rank higher in search engine results, which means more website visitors for you! In 2010, I was able to bring one client’s website from 300,000 to over ONE MILLION hits per month!
Are you ready to increase the traffic to your website?


Featured in the Press!

Luxury Daily quoted Andrea extensively this week in the article entitled “How luxury marketers can entice purchase by using sound in digital marketing.” Rachel Lamb’s article details how luxury brands are using sound to communicate with consumers via the Internet. Andrea was thrilled when she was asked to provide her opinion as an industry expert. She was able to provide a lot of detailed information about the use of sound in relation to luxury website design, so if you are interested, be sure to check out the article!
How luxury marketers can entice purchase by using sound in digital marketing

Posted By Rachel Lamb
On July 21, 2011 @ 4:45 am
www.LuxuryDaily.com

Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts. Brands that carefully use sound online and in mobile applications can entice consumers to buy products by enveloping them in as many senses as possible to mock an in-person experience. Since touch and smell cannot be used in digital efforts, sound is the most effective.

Ferrari’s engine can be heard online
“The more senses that you can engage, the more possibility you have to trace your brand into their mind,” said Jack Burke, president of Sound Marketing Inc., Branson, MO.
“Brands should not use sound gratuitously – there should be a reason and purpose to the sound,” he said. “In many cases, the easiest way for a luxury brand or any brand to engage is with sound used as an informational resource. [Luxury products] are expensive, and it’s a big deal to some people. Sound and educational resources help to engage them and to help them feel comfortable about the decision that they are making.”
Revving up
Marketers who arguably use sound most effectively are automakers. Whether it is with a video of a car zooming by or with a sound of a honk, consumers are better able to visualize the experience of being in a car, even if they are just researching on their computers. For instance, Aston Martin and Ferrari allow consumers to hear many features of the cars on their Web sites.
When consumers click on an Aston Martin vehicle, they are able to choose different sound settings , such as engine start, 0-120 miles-per-hour acceleration, engine revving, drive-by fast and pass by.
Aston Martin also employs this strategy in its Aston Martin Explore mobile app, where consumers can tap on the ignition to hear the engine rev.Additionally, when consumers are taking a virtual tour of a Ferrari on the automaker’s Web site, they can click on the ignition and listen to the car start up.
“I think you have to be really careful about how you incorporate sound into a Web site,” said Andrea Bertola, owner of The New York Website Designer, New York. “There is nothing more jarring than visiting a Web site and jumping five feet out of your chair when the sound unexpectedly blares out of your speakers.”
“In retrospect, sound can absolutely enhance a Web site if the user has the option to select it,” she said. “Humans are curious by nature, use it to your advantage.
“You always want your Web site user to feel like they are in control.”
Apparel and accessories designer Ralph Lauren also uses this tactic for his personal interests.
Known car enthusiast Mr. Lauren has dedicated a section of the brand’s Web site to the L’Art de L’Automobile exhibition in France.Consumers can visit the exhibit online and scroll through old-fashioned models from Ferrari, Bugatti, Mercedes-Benz and Bentley. By clicking on the various models, they can hear what the engines sound like when the car starts, when it is driving away and when it is passing nearby. This cycle plays in a loop for each vehicle. Consumers are able to hear what it sounds like when they are both inside and outside of these cars.

Mercedes’ engine sounds on the Ralph Lauren site

Subtle sounds
Luxury marketers other than automakers are creatively tapping sound to enhance digital experience. For instance, Christian Dior is using subtle sound imagery with its Miss Dior Cherie campaign starring actress Natalie Portman.
The brand has a microsite dedicated to the fragrance. When consumers enter it, they are encouraged to “pull” on the bow of a box, tipping it over and spilling its contents.
Consumers can hear the gentle thump of the box hitting the table and hear its contents rolling out.
The process repeats with the sound of more boxes tipping over and a ribbon being pulled, as well as watching and listening to a record roll along the countertop and spinning and settling on the surface.
“Many people are auditory in nature and obtain what they hear more so than what they read,” Sound Marketing’s Mr. Burke said.
“If you put something in writing and have the opportunity to put it in sound or video, then you lose an opportunity to engage with the customer,” he said. “The more senses you engage, the better off you are. That’s the strength of the auditory sense. To not use it is to short-sheet your marketing efforts.”
Indeed, many luxury brands can use sound to evoke the feeling of luxury. For instance, retailers could use the sound of crinkling tissue paper or luxury hotels could play the same gentle music on their Web sites as they do in their lobbies or elevators.
“A good Web site should provide an experience for the user,” New York Website’s Ms. Bertola said. “By indulging their senses, we are able to captivate them on different levels,” she said. “By doing so, the brand is offering a more memorable experience that will leave a lasting impression.”

________________________________________
Article printed from Luxury Daily: http://www.luxurydaily.com
URL to article: http://www.luxurydaily.com/how-luxury-marketers-can-entice-purchase-by-using-sound-in-digital-marketing/

.